There are many ideas springing up concerning what AdSense
will look like in the future and how the system will change as opposed to what
it is now.
Firstly, it's clear that targeting algorithms will become
even better and more powerful then they are now. This has clearly been seen
with the Google search engine itself over the last few years and it should be
of no surprise as this happens with AdSense. Advertisers will appear in more suitable
results and those advertisers who manipulate their content to allow high paying
keywords to appear may struggle to do this unless it is actually appropriate to
their content.
Another thing which is bound to happen is more protection
for AdWords advertisers concerning click fraud. Google acknowledges this to be
a very key issue that it needs to address as quickly as possible and there's no
doubt it will happen as fast as possible. At the moment those who have high
levels of traffic, can easily disguise IP addresses and increase CTR ( Click
Through Rate).
Google is always keen on improving its products and this has
been seen before in AdSense. The search engine company has introduced
site-targeted AdSense CPM, "smart pricing" and domain blocking and
there will probably be improvements that have already been added by other
similar sites.
One such example is the option for the advertiser to have
more control over where the content is being displayed. This could mean
blocking your site from displaying on several addresses that host AdSense
banners.
Another idea that has been advanced is that Google will
integrate AdSense in other forms of media like newspapers or television and so
on. While this might seem to be more on the science-fiction side of the facts
there's no indication that this might not happen.
Google have access to an international array of over 150,000
advertisers of whom may choose to penetrate offline markets in different
countries. With Google’s strong network of advertisers, they may select to
appoint or allow offline distributors to create a format for Adwords
advertising in content, in search and now offline.
More options could be implemented for AdSense publishers,
allowing them to specify keywords of their own. While Google has been reluctant
of this there's no indication that this will not happen in the future.
Also, a lot of people are demanding a clear requirement of
the pricing policy of AdSense. Google has given no indication of why this isn't
public information but at this moment it seems highly unlikely that such
information will ever be present on Google AdSense.
Another feature that could find itself into AdSense would be
letting website publishers see which links are generating clicks on their
website and based on what keywords they arrive there.
This could end up being a major topic that could threaten
the entire system as it could perhaps encourage more adsense only websites as
profits become more transparent. A lot of people may make AdSense-only sites,
designed just for making profits through AdSense.
While this is already happening today, it might be foolish
of Google to put such tools in the hands of its publishers.
However, one thing that could happen is a way for users to fix
their issues with low AdSense generated income on their site. This could be
done through an on-line wizard or something similar that would make suggestions
to website owners based on their contents.
But the major buzzword of the day is RSS. The chance of
sending targeted ads directly to users without requiring any navigation on
their behalf is becoming a reality with RSS. And there are clear signs that
Google isn't going to let such an opportunity pass by.
This is what "interactive television" and related
items have been trying to do for quite some time now. But the Internet would be
a much better medium for this, because there are no mediums quite as
interactive as the Internet.
But in the end, this is mostly speculation and we are bound
to have Google surprising us with new features we would have never thought of.
