The biggest well known secret in generating wealth in the
Internet based business or e-commerce is Traffic. Every person knows it; every
site wants it and every site needs it. The point of websites is to be visited
and viewed. Many elaborate designs, money and countless hours of developing a
site to make them beautiful and attractive are utilized. Without traffic, it is
for naught.
With traffic comes a potential customer which basically
means sales which in turn means profit. While many sites have collapsed in the
past with the downturn of many Internet based business, many smaller sites have
generated good money by focused on a certain niche and some sub niches.
This is a reason why e-commerce site laser target certain
groups of people and drive them to their site to showcase their sites and
products. Precision marketing is essential so that you could count on all the
traffic on your site as potential customers.
Using Money to Make Money:
It's a common business notion that if you want to make
money, you have to spend money. One good way of spending money for business
gain is through advertising. Advertising brings in the people because through
advertising, they know that there is such a company or product in existence.
With the right type of advertising, you can see the spurt of traffic growth to
your site. With a high volume of traffic, even if only a small portion or
percentage turns out to be buying customers it is still a good average of
profit generating income.
Right now, there is no other advertising scheme that would
be worth every cent than using Google's AdWords. The surge in popularity of
Google's AdWords is very evident as you can see so many sites sporting this ad
scheme.
In using Google's AdWords, you pay a certain fee depending
on the number of keywords your ad is keyword sensitive to. Each time a person
does a search in Google, the keyword or keywords use generate ads in the side
of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their
site. This also ensures that you are readily visible in the first page of a
search result. Paying Google for this ad scheme ensures that your target group
of people sees your ads. You drive your laser targeted traffic to your site
which provides for their needs and wants. You can also be sure that you can
meet their demands and needs.
Aside from Google, you can also be featured in their other
search networks, these includes sites like, Ask-Jeeves, AOL Search and Netscape.
These sites also show AdWords ads that react to searches done by visitors.
There are also content networks, non-search engine sites that feature Google
AdWords, which will also carry your ads. But this is subjected to the niche the
site features. Your chosen keywords will determine which content network shall
feature your ad. The frequency of your ad shall also be determined by your
allowed budget.
Laser Targeting your Traffic:
To get a good number or estimate of the traffic to buying
customer ratio it is good to laser target your traffic. Knowing that your
traffic are all potential customers and are interested in your products and
company provides you with a more accurate statistics. This will show you how
effective your utilizing of Google AdWords is.
Drive laser targeted traffic to your site by using keywords
or keyword phrases for your Goggle AdWords that pertains to your company and to
your products. There are many on-line Internet tools that can help you in
choosing keywords and keyword phrases that are currently in demand that could
help drive laser targeted traffic to your site.
With your Google AdWords ad, you are ensured that every
click to your ad is a potential customer that is precisely looking pr
interested in what you have to offer. Make sure that your Google AdWords ad has
the right keywords so that you can drive you're laser targeted traffic to your
site.
Using Google AdWords to help boost the drive to
increase laser targeted traffic will prove to be very helpful as many other
companies can attest to. The benefits are high with the cost relatively
justifiable.
